zi.sg — Week 44 Action Report
🔍Google Search Console
Oct 26–28, 2026 (GSC always lags ~2 days behind today) — this is how people find zi.sg on Google
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Performance
|
Only 9 impressions, 0 clicks all week; all 4 matched queries are brand-name variants ("engr.ziiii", "ziengo", "zi en", "zi")Google essentially only knows this site exists because people search its own name — there is no non-branded discovery happening at all. | The indexing chart (see Indexing evidence) shows Google only started crawling this site in mid-October — it's genuinely new to search, so low numbers are expected at this stage, not a red flag yet. | High Submit the sitemap in GSC if not already done, and plan the first 2–3 pieces of SEO content for this brand. |
Medium Confirm a sitemap.xml exists and is submitted; verify robots.txt isn't accidentally blocking crawling. |
Indexing
|
Only 17 pages known to Google total — 4 indexed, 13 not (8 redirects, 3 hard 404s, 2 noindex)This is a much smaller footprint than the other three sites (which have 60-460+ known pages), consistent with this being a newer, smaller site. | With so few pages, each one matters — worth a full manual check of all 17 rather than prioritising a subset like on the larger sites. | Medium List out all intended live pages for this site and confirm each one is meant to exist and has real content. |
Medium Fix the 3 hard 404s and clean up the 8 redirecting URLs once Marketing confirms the intended page list. |
🖱️Microsoft Clarity
Last 3 days (0 sessions) — last 30 days shown for context — this is how people actually behave on zi.sg
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Overview
|
Zero sessions tracked this week, but 28 real sessions over the last 30 days (with 103 bot sessions filtered out separately)Tracking itself is working — the 30-day view proves it — this week genuinely had no human visitors recorded, consistent with 0 GSC clicks. | The 103 bot sessions vs. 28 real ones over 30 days is a ~4:1 ratio worth keeping an eye on, but isn't this week's priority given there's no real traffic to analyse yet. | High This site has no real visitors this week — driving any traffic at all (social, direct outreach, a small paid test) is the top priority before any on-page optimisation matters. |
Low None this week — tracking is confirmed working. |
📊GA4
Oct 26–30, 2026 — what happens after someone finds zi.sg
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Key Events
|
Only the default "purchase" key event exists, and it has no stream dataUnlike the other three sites, no custom lead/contact-form events (generate_lead, Thank_you_page_view, etc.) have ever been set up for this property. | This is the most basic gap on any of the four sites — the manual review below confirms the contact form itself works, but nothing is counting a single submission. | Low None — flag to WordPress, this is a GA4/GTM setup task. |
High Set up a contact-form-submit key event in GA4/GTM for the /contact-us/ form, mirroring the working setup on zimozi.au. |
Snapshot
|
7 active users, 0s average engagement timeA 0-second average engagement time across real users suggests visits are extremely brief — consistent with the near-blank homepage and completely blank 404 page found in the manual review. | Worth revisiting once there's more traffic volume to confirm this isn't a measurement artifact of such a small sample. | Low None this week — monitor as traffic grows. |
Low None this week — monitor as traffic grows. |
🧐Website Review (manual)
Hands-on walkthrough of zi.sg today, outside of any analytics tool — what a real visitor actually sees
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
404 page
|
The 404 page is completely blank — just the header, no message, no content at allEven the page title correctly says "Page Not Found," but the body renders nothing — no text, no links, no way back to the site. | The weakest 404 experience of all four Zimozi sites. A visitor hitting this has no way forward except using the browser back button. | Medium Write short 404 copy, reusing the zimozi.sg 404 template's tone and structure. |
High Build a working 404 template — this page is currently rendering empty, which is a bug, not just a design gap. |
Dead button
|
The "let's connect" button in the header does nothing when clickedNo navigation, no scroll, no modal — the page stays exactly as it was. The "Let's Begin" button in the hero, however, correctly opens the contact form. | This is the primary call-to-action in the header, present on every page — a visitor who only tries that one button gets nothing and may leave thinking the site is broken. | Low None — flag to WordPress, this is a broken link/handler. |
High Fix the "let's connect" header button to link to /contact-us/, same as "Let's Begin". |
Contact form
|
The /contact-us/ form itself (name, email, phone) loads and works correctlyReached via "Let's Begin" — once a visitor gets there, the form is clean and functional. The gap is entirely in discoverability (dead header button) and tracking (no GA4 event), not the form itself. | No fix needed on the form itself — just make sure both paths to it work and that submissions get counted. | Low None this week. |
Low None here — covered by the dead-button and GA4-tracking tasks above. |
Branding
|
zi.sg ("ZI Engineering") uses its own distinct branding, separate from both zimozi.sg's dark theme and zimozi.au's light themeThe homepage is also very sparse — a single hero section with no visible services, work samples, or company information below the fold. | Worth a decision on whether zi.sg is meant to stay a separate, minimal brand (e.g. an early-stage sub-brand) or should be built out and aligned like the other three sites. | High Decide zi.sg's positioning (separate minimal brand vs. full build-out) and, if full build-out, plan the homepage content (services, work, about). |
Low None this week — wait for the positioning decision above. |