zimozi.au — Week 44 Action Report
🔍Google Search Console
Oct 26–28, 2026 (GSC always lags ~2 days behind today) — this is how people find zimozi.au on Google
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Performance
|
Only 1 click from 346 impressions, average position 40.8Of the four Zimozi sites, this one ranks worst — page 4 on average means most impressions come from deep pagination few searchers ever reach. | Position needs to move before CTR work pays off — focus this month on authority/ranking signals, not just title-tag polish. | High Identify 3–5 local AU directories/partners to get backlinks from, to help lift ranking position. |
Low None this week — this is primarily an off-page/authority task. |
Queries
|
"mvp development services in sydney" — 40 impressions, 0 clicksThe single largest opportunity this week. Next highest are "penetration testing services" (27 impr) and "software maintenance services australia" (20 impr) — all zero clicks. | These three queries map directly to existing service pages (see Pages evidence) — the content exists, it just isn't ranking or converting on the listing. | High Rewrite title tags for the MVP development and pentesting service pages to match these exact search phrases. |
Medium Publish the new titles/meta descriptions once Marketing finalises copy. |
Pages
|
/pentesting/ — 91 impressions, 0 clicks; /mvp-development/ — 84 impressions, 1 click/pentesting/ has the most impressions of any service page this week but hasn't converted a single click yet. | Pair this with the query finding above — "penetration testing services" (27 impr, 0 clicks) is very likely the exact query showing this exact page. | High Rewrite the /pentesting/ page's title and meta description with a stronger, more specific value proposition. |
Low None this week — flag once new copy is ready for publishing. |
Indexing
|
47 pages not indexed vs. 37 indexedUnlike zimozi.sg and zimozi.co, there are no hard 404s here. Instead: 16 "discovered, currently not indexed", 15 "page with redirect", 13 "crawled, currently not indexed", 3 noindex. | "Discovered/crawled but not indexed" on a small site like this usually signals thin or low-authority content rather than a technical bug — a content-quality issue, not a broken-link issue. | Medium Review the 16 "discovered, not indexed" URLs and prioritise strengthening or merging the thinnest ones. |
Low Clean up the 15 redirecting URLs' internal links once Marketing has flagged which pages to keep. |
🖱️Microsoft Clarity
Last 3 days — this is how people actually behave once they land on zimozi.au
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Overview
|
Only 2 real sessions tracked in 3 days (24 bot sessions excluded)Far too small a sample to draw behavioural conclusions from this week — rage clicks, dead clicks and Core Web Vitals all show "no data" as a result. | With 48 GA4 active users this week but only 2 Clarity sessions, coverage looks very low — worth confirming the tracking snippet fires reliably on every template. | Low None — wait for coverage to be confirmed before planning around Clarity data. |
Medium Confirm the Clarity snippet loads consistently across page templates; investigate why bot traffic (24 sessions) dwarfs real sessions (2). |
Referrer
|
One of the two tracked sessions came from dev.zimozi.auA development/staging subdomain is showing up in real-site session data, alongside one organic Google session. | Dev/staging traffic mixed into production analytics will quietly skew every number above — worth excluding at the source. | Low None — flag to WordPress, this is a tracking configuration issue. |
Medium Remove or exclude the Clarity (and GA4) tracking snippet on dev.zimozi.au so staging traffic stops mixing into production data. |
📊GA4
Oct 26–30, 2026 — what happens after someone finds zimozi.au
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Key Events
|
generate_lead and Thank_you_page_view are both active with stream dataBest conversion-tracking health of all four sites — two working signals. However close_convert_lead, qualify_lead, conversion_event_page_view (x2) and pentesting_thank_you_page_view all show "No stream data detected". | The core lead-capture flow (contact form → thank-you page) is confirmed working end-to-end. The unfired events look like leftover/unused tags from an older funnel setup worth cleaning up. | Low Confirm which of the 5 inactive key events are still needed (e.g. pentesting-specific thank-you) vs. safe to remove. |
Medium Clean up or properly wire the inactive key events once Marketing confirms which are still in use. |
Top pages
|
"Page Not Found" page got 4 real views this week (25% bounce), "Privacy Policy" got 3 views at 100% bounceSmall numbers, but both line up with real findings: the 404 page offers no next step (see Website Review), and the Privacy Policy page is a dead end with no way back into the site. | Low volume now, but worth fixing before traffic grows — a 100% bounce page gives visitors nowhere to go but away. | Low None this week. |
Medium Add a simple "back to home" / nav link to the Privacy Policy and 404 page templates. |
🧐Website Review (manual)
Hands-on walkthrough of zimozi.au today, outside of any analytics tool — what a real visitor actually sees
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Branding
|
zimozi.au uses a light theme with different layout and copy style than zimozi.sg and zimozi.co (both dark theme)The three sites currently don't share a consistent visual identity — someone comparing them side by side wouldn't immediately recognise them as the same company. | Not necessarily wrong, but worth a deliberate decision rather than three sites drifting independently — a visitor who's seen one Zimozi site may not trust a differently-branded one as much. | Medium Decide whether all Zimozi regional sites should share one visual identity, and document the decision either way. |
Low None this week — wait for the branding decision above. |
Contact flow
|
"Book a free call" opens a simple contact form (Name, Email, Company, Budget, Message) — not a Calendly bookingThis is a lighter-weight option than zimozi.sg/.co's call-only flow, and it matches the working generate_lead/Thank_you_page_view GA4 events confirmed above. | This works well and converts (tracking confirms it). Worth considering whether zimozi.sg/.co should offer this same lighter-weight alternative alongside their call-booking flow. | Low Flag this as the pattern to reuse: add a lightweight contact-form option on zimozi.sg and zimozi.co too. |
Low None here — this flow works well as-is. |
404 page
|
The 404 page is minimal: "The page can't be found," then straight to the footerNo search box, no suggested links, no "back to home" button — matches the 25% bounce GA4 recorded for this page this week. | zimozi.sg already has a well-designed 404 template (custom message, clear CTAs) — reuse it here rather than designing a new one from scratch. | Low Write short, friendly 404 copy if the zimozi.sg template's wording needs localising for AU. |
Medium Port the zimozi.sg 404 template (message, search box, top links, home button) to zimozi.au. |