zimozi.sg — Week 44 Action Report
🔍Google Search Console
Oct 26–28, 2026 (GSC always lags ~2 days behind today) — this is how people find zimozi.sg on Google
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Performance
|
1.9K impressions but only 6 clicks (0.3% CTR)Unlike zimozi.co, this domain already has real reach on Google — the gap here is purely that people see the listing and don't click it. | A CTR this low with this much reach points squarely at weak title tags / meta descriptions, not a visibility problem. | High Draft sharper, benefit-led title tags and meta descriptions for the top 10 impression pages (see Pages evidence). |
Medium Implement the new titles/descriptions once Marketing finalises copy; confirm each page has a unique meta description. |
Queries
|
423 distinct queries, the vast majority at 0 clicksMany are long, conversational, AI-assistant-style questions ("which e-commerce developers in Singapore can build a mobile-responsive site for under $15,000?") getting real impressions but zero clicks — likely AI-overview / LLM-surfaced traffic, not classic blue-link search. | Branded queries ("zimozi", "zimozi solutions") already convert well (32%+ CTR) — the opportunity is turning this long-tail impression volume into clicks with content that directly answers those phrased questions. | High Pick the 5 highest-impression zero-click questions and brief 1–2 FAQ-style content pieces answering them directly. |
Low None this week — this is a content opportunity, not a technical one. |
Pages
|
/digital-marketing/, /ui-ux-design/ and /web-development/ — 438 combined impressions, 0 clicksThese three service pages are being shown on Google regularly but never clicked, while /mobile-app-development/ (649 impr, 2 clicks) and /ecommerce-website-design/ (553 impr, 1 click) do slightly better. | Rewrite the listing copy for the three zero-click pages first — they have the most impressions to convert into clicks. | High Rewrite title + meta description for /digital-marketing/, /ui-ux-design/, /web-development/. |
Medium Publish the updated titles/descriptions to these three pages once copy is ready. |
Indexing
|
232 pages not indexed vs. 91 indexedBreakdown: 103 "page with redirect" (old /blog/, /insights/, /saas-solutions pages now redirecting to the insights.zimozi.sg subdomain), 35 hard 404s, 31 alternate-with-canonical, 19 noindex, 20 crawled-not-indexed. | The redirects to insights.zimozi.sg are intentional (blog moved to a subdomain), but internal links and the sitemap still point at the old URLs, wasting crawl budget on redirects instead of real content. | Low Flag any of the 35 hard-404 URLs that used to be real campaign landing pages, so WordPress can restore or redirect them. |
High Update internal links/sitemap to point directly at insights.zimozi.sg (skip the redirect hop); fix or remove the 35 hard 404s. |
🖱️Microsoft Clarity
Last 3 days — this is how people actually behave once they land on zimozi.sg
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Core Web Vitals
|
Homepage LCP recorded at 220 seconds (should be under 2.5s)Performance score 49/100, flagged red. INP is a reasonable 300ms and CLS is 0, so this looks isolated to the largest-content-paint metric specifically — likely one slow-loading hero asset or a measurement outlier worth confirming. | This is the single biggest technical risk on this site this week — a genuinely slow-loading hero would cost far more visitors than any SEO issue above. | Low None this week — this is a technical investigation. |
High Run the homepage through PageSpeed Insights to confirm the LCP figure and identify the slow element (likely the hero video/image); fix or lazy-load it. |
Overview
|
36 sessions, 1.33 pages/session, 29s active time75% are new users. Pages-per-session under 1.5 means most visitors look at one page and leave without exploring services or work. | Stronger in-page next-step prompts (related services, case studies) could lift pages/session and give more people a reason to reach the contact/booking flow. | Medium Draft 2–3 "related service" and "see our work" prompts to place at the end of key service pages. |
Medium Add a related-content/related-service module to the service page template. |
📊GA4
Oct 26–30, 2026 — what happens after someone finds zimozi.sg
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Anomalies
|
GA4 flagged 3 linked anomalies around Oct 22: a Chrome traffic drop, a Singapore traffic decline, and a homepage-landing dropAll three describe the same underlying event — a traffic collapse a few days before this reporting window, still visible in the current week's baseline. | Worth confirming whether this lines up with a paid campaign pause, a tracking change, or a real seasonal dip before reacting to this week's numbers. | Medium Check whether any paid campaign, ad spend change or promotion ended around Oct 22 that would explain the drop. |
Low Confirm no tracking/tagging change shipped around Oct 22 that could explain the drop as a measurement artifact. |
Key Events
|
generate_lead is active and has stream data — but book_call_click and calendly_booked show no dataUnlike zimozi.co (zero verified conversions across the board), this site does have one working conversion signal. The two Calendly/call-booking events, however, aren't registering despite the manual review below confirming the booking widget itself works. | The booking flow works for a real visitor (see Website Review) but isn't being counted — likely a missing GTM trigger on the "Book a free call" button or the Calendly confirmation step. | Low None — flag to WordPress, this is a tagging fix. |
High Wire up book_call_click and calendly_booked in GTM so real bookings get counted as key events, same as generate_lead. |
Snapshot
|
151 active users, top countries US (46), Singapore (35), France (25), India (19)Singapore is only the #2 country for a site targeting the Singapore market — US and other geographies make up more than half of traffic. | Worth a quick sanity check on whether non-Singapore traffic is genuine prospect interest or crawler/bot noise, before investing further in broad-reach content. | Low None this week — monitor next week for the same pattern. |
Low Spot-check GA4 traffic-quality signals (bounce, engagement time) for the US segment to rule out bot traffic. |
🧐Website Review (manual)
Hands-on walkthrough of zimozi.sg today, outside of any analytics tool — what a real visitor actually sees
| Evidence | What is observed | Suggestion | Task — Marketing team | Task — WordPress team |
|---|---|---|---|---|
Booking flow
|
"Book a free call" opens a working Calendly widget in ~3 secondsUnlike zimozi.co, the booking flow here works cleanly — host photo, agenda, and a full date picker all load without a stuck loading state. | This flow works — the gap is purely that GA4 isn't counting it (see GA4 Key Events above). No UX fix needed here, only the tracking fix. | Low None — this flow is working well as-is. |
Low None here — see the GA4 tracking task above instead. |
404 page
|
The 404 page is clean and on-brandClear "Page not found" message, friendly copy, and visible action buttons — a strong contrast to zimozi.co's raw link-dump 404. | No fix needed. Worth reusing this exact 404 template for zimozi.co and the other sites rather than rebuilding from scratch. | Low None — flag this template as the one to reuse on zimozi.co. |
Low None here — consider porting this 404 template to zimozi.co. |
Services page
|
Services page is clean, with clear numbered value propositionsGood visual hierarchy and messaging. No rendering bugs or broken sections found during this walkthrough. | Given the Core Web Vitals finding above (220s LCP), worth re-checking this page specifically once the homepage performance issue is diagnosed, in case it's site-wide. | Low None this week. |
Medium Re-test page speed on /services/ after the homepage LCP fix to confirm it isn't a site-wide template issue. |